Hazel's Journey

Your guide to the world in a cup.

Hazel is Beardo's Ambassador of Good Vibes. She isn't real — which means she gets to represent everything cool about coffee and our imagination together.

Here's how she came to be: Before Beardo hit product #2 in his own store creation, he'd already learned a ridiculous amount about coffee. Origin. Roast. Process. The stories behind every bean. Hazel became the logical companion to follow that journey — and then the best representative to share it with you, on your schedule.

Take some time. Follow her journey. Learn a thing or two about coffee. Develop some opinions. Dive in.

The Journey

Act 1 — The Dark Side
Where it all begins. The boldest roasts on earth.

Act 2 — The Americas & Asia Pacific
Eight origins. Eight stories. One unstoppable adviser.

Act 3 — Africa
The birthplace of the bean.

Act 4 — The World of Tea
Ethiopia broke something open. Now she's curious about everything.

Act 5 — Home Kitchen
The everyday cup gets respect.

Act 6 — The Finale
Dubai Chocolate. The jaguar. You are no longer Mrs. Jones.

Hazel also serves as our AI greeter on the website. We're working hard to teach her everything she needs to know to answer your questions while you navigate our products. Please be patient with her as she learns. If she can't help, Beardo is available through her communication line — you'll get a response from me.

I hope you enjoy the journey. And please send us an email if you had any fun with it at all.

— Beardo