I'm Figuring Out Social Media. But Better Coffee? That Part I've Got.

Let me be straight with you. I'm a coffee and tea guy. A beard guy. A "roast-to-order, specialty-grade, I-will-absolutely-talk-your-ear-off-about-single-origins" guy. You want to talk about flavors, tastes and floral composition? Yeah, I can do that. But social media? 253 to 310 million Americans use it. Me? I'm still figuring that out.

And apparently I'm not alone. About 30% of American adults report struggling with digital platforms — navigating apps, posting consistently, not drowning in the algorithm. Over half of Americans 65 and older feel largely disconnected from it all. And nearly half of ALL Americans worry they spend too much time on it anyway.

I get it. I'm in the middle of it too. And keeping from drowning early almost ruined the fun.

While I'm fumbling through reels and hashtags and trying to figure out why my post got 4 likes (thanks Sis), the coffee has never let me down. That part I cracked a while back — and if you've been around here, you already know the story. It started with a problem I couldn't ignore.

I'm doing the work, I'm not slacking. Look at all these platforms I am rocking! Instagram • TikTok • Facebook • Pinterest

But while I figure out the feed, one thing stays dialed in. The better coffee is always ready. Come find your cup.

— Beardo